by Cathy O. EcommerceAugust 27, 2024August 27, 2024 Ecommerce Marketing and the Slow Demise of 3rd Party Cookies If you’ve been following the ups and downs of Google’s decision to eliminate third-party cookies in Chrome, you already know...
by Cathy O. Company CultureMarch 21, 2024March 20, 2024 Customer Relationship Management for Ecommerce Brands Legacy Customer Relationship Management (CRM) software systems, such as Salesforce, were originally developed to help sales teams funnel and track...
by Cathy O. EcommerceMarch 11, 2024March 11, 2024 The Importance of Social Proof in Ecommerce Did you know that 93% of consumers say that online reviews influence their purchase decisions? That’s a mind-blowing statistic. Why...
by Cathy O. EcommerceFebruary 3, 2024January 30, 2024 Email Tips for Ecommerce Businesses One of the greatest benefits of owning a direct-to-consumer (DTC) ecommerce business is that you get to form a direct...