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It’s no secret that offering free shipping to your customers is a huge value proposition. In fact, it’s almost come to be expected, if not an actual requirement these days for consumers who shop online.
Just look at Amazon’s Prime Membership. They’ve constructed their business model to avoid the number one reason customers abandon their cart:
Prime Membership guarantees free shipping — sometimes even expedited for free!
Right about now, you’re probably thinking, “I’m a fraction of the size of Amazon! There’s no way that I can offer shipping benefits like Amazon Prime without destroying my profit margin.”
Ah, but there is, and it only takes a few minutes to set up.