At ShipMonk, we hire for culture and values as much as we hire for skills. Travis Morrin is exactly why.
Travis didn’t start as a salesman. He was a college swim coach at NC State, then a national team coach for Ecuador. When he decided coaching wasn’t sustainable long-term, he looked for something new—something in sales, ideally in logistics (his dad was an operator). But the real turning point wasn’t a job search. It was a dinner conversation with his wife’s best friend, who happened to be recruiting at ShipMonk. We were hiring our first SDR. Travis was the fit.
A dinner conversation changed everything
When Travis started as ShipMonk’s first SDR, the work was fast and transactional. High activity, quick wins, pitching hard to land deals. It felt nothing like coaching.
But as he moved into enterprise sales, something shifted. These deals took months. They involved multiple stakeholders. You couldn’t rush them. And then it hit him: he’d never actually left coaching.
“I can’t swim the race for the athlete, just like I can’t close a deal alone,” Travis says. “My job is to read what each person needs, bring in the right experts, and get everyone moving in the same direction.”
That insight—that enterprise sales mirrors coaching—reveals something fundamental about how ShipMonk wins deals. It’s not about individual performance. It’s about orchestrating a team.
You can’t close a deal alone
At most companies, enterprise sales is a solo sport. Your name on the deal, your commission, your win.
At ShipMonk, it’s different.
Travis couldn’t succeed without Pricing. Without Solutions. Without Product, Marketing, Transportation, and Operations. Every single one of them is in the room at some point, and every single one of them matters. But here’s the thing: they show up. They engage. They care about the outcome, not just their piece of it.
That’s not a given at most companies. It’s a choice. It’s a culture.
When Travis describes what makes him proud to sell for ShipMonk, it’s not about the product. It’s about the people. “Every department has the ‘get shit done’ mentality,” he says. “They show up for merchant meetings. They show facilities. They care about building something together.”
Since Travis joined as our first SDR, he’s been promoted to Strategic Account Executive, and now Enterprise Account Executive. He’s won President’s Club awards multiple times. He’s been our Highest Performing Rep several years running.
But what really matters to Travis isn’t the title or the award. It’s what those achievements represent: a place where people grow, where collaboration actually works, and where the culture enables you to do your best work.
“The pace of improvement over the past six to twelve months has been the fastest I’ve seen,” Travis reflects. “Operationally, culturally, strategically—we’re moving. But the real reason I’m still here is the people.”
Travis’s journey from coach to SDR to enterprise leader isn’t unique at ShipMonk. It’s just one example of what happens when you hire for mindset, when you actually live your values, and when you build a team that shows up for each other.
We didn’t hire Travis because he had a sales background. We hired him because he had the right perspective on teamwork, collaboration, and what it takes to win together. He brought coaching into sales. Sales taught him patience. And the culture we’ve built here made both things work.
That’s ShipMonk.
