What is Minimum Order Quantity and Should My eCommerce Business Set One?

What is MOQ?

As online shoppers, we see examples of minimum order quantity everywhere. It’s that pop-up in your shopping cart that says, “Add $17.96 to your cart to get free shipping!” It’s the warehouse store that only sells mac & cheese in cases of 36, or toilet paper in packs of 24 mega-rolls. We, as consumers, have […]