I love ShipMonk’s UI design and functionality. My favorite feature is the ability to quickly see inventory values at any point in time.

BEARD KING took the facial hair grooming scene by storm with its signature BEARD BIB and beard care products. After a series of errors doing in-house fulfillment with a few friends, founders Nicholas and Alessia Galekovic decided it was time to seek a professional fulfillment center. Within no time, ShipMonk was integrated into BEARD KING’s online shopping cart and orders were being processed error-free without any setbacks.


Miami, Florida
Nicholas & Alessia Galekovic
Health and Beauty

BeardKing‘s Story

In his young teens, Nicholas Galekovic was excited when he finally started growing facial hair. But he soon realized the lifelong responsibility of facial hair grooming was a messy and time-consuming task. “Getting yelled at as a teenager, by my mother, for leaving little hairs all over the sink, I figured there had to be a better way – other than putting down a towel or t-shirt when trimming – but there wasn’t,” said BEARD KING founder Nicholas Galekovic.

“One day, after few glasses of wine, the idea just hit me! I got my sketchbook out and started drawing the initial concept. Then I started cutting, gluing, and stapling any random material I could find to form the concept I had in my mind. After developing and using the product myself, it has become an essential tool that I use weekly.” And that’s how the Beard Bib was born.

In doing so, Galekovic successfully created a market niche for a product that hadn’t previously existed. Said Alessia, “After we made the first prototype in our house, we took it to our Italian tailor to further develop the idea. Five prototypes and a few weeks later, we had a solid sample we could test. Once it became an essential tool that Nick couldn’t go without, we knew we had a winner. It created a sense of peace in our kingdom, and we just knew others worldwide could benefit from the Beard Bib just as we were!”

Bootstrapped and driven, BEARD KING began shipping out of the founders’ 700-square-foot apartment – with inventory soon covering every available inch of their home. “We knew at the pace we were going, it wasn’t scalable and we needed to make a change to adapt to our fast growth,” said Nicholas.

Alessia and Nicholas knew they needed to hire a 3PL, and that’s where ShipMonk came in to support their growing kingdom. “Hiring a fulfillment center really helped us get all the inventory out and pump out the orders so we could get back to focusing on what got us here: creating content, videos, and marketing. That’s what we’re good at, and not so much fulfilling and doing all those other things. We realized that, but we did it for so long that it drained us,” said Nicholas.

Alessia adds, “We were just wearing too many hats, and I feel it’s important for entrepreneurs to recognize when they’re starting to juggle too much at once. Our inventory needed a fulfillment center and couldn’t stay in my one-bedroom apartment. I also couldn’t be driving to the post office all day long for six hours back and forth. I needed to find a better way because things like that are what keep you behind and don’t allow you to focus on the things that you’re good at.”

Now with ShipMonk covering all fulfillment and logistics for BEARD KING’s multiple sales channels, the founders were able to build their business from anywhere in the world. “We’ve been able to semi-automate our business, so I can be working remotely knowing my customers’ orders will be fulfilled,” said Nicholas.

When BEARD KING was featured on ABC’s Shark Tank on Friday, January 15, 2016, they received an offer from Lori Greiner – and a major influx of orders over the weekend after airing. Within a day, sales grew by 400%. Of course, ShipMonk was able to fulfill every order efficiently and on time.

The Galekovics were able to quickly grow BEARD KING into a 7-figure brand in part due to their emphasis on branding through funny videos, recognizable visuals, and unique brand language. The brand likes to poke fun at the problem their product solves – and it has been a highly effective way of creating viral social media content that doubles as effective product education.

Always addressing all of their customers as queens, kings, lords, and ladies is a natural extension of their brand personality, and customers are happy to be part of the BEARD KINGdom. With ShipMonk ensuring their orders are shipped error-free and on time, the kingdom just keeps getting bigger.


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“I love ShipMonk’s UI design and functionality. My favorite feature is the ability to quickly see inventory values at any point in time. I’ve referred several friends to ShipMonk and, in fact, to this day they are still clients. The reason is because I only refer people to the vendors and people that I would trust with my own business.”
Nicholas Galekovic
Founder at BEARD KING
Nicholas Galekovic


Featured on Shark Tank

(Season 7 Episode 14)

Built a 7-figure brand with viral videos

Shipped to 72 countries

Ready for next-level growth?